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“With a direct integration, we have examples of partners integrating us in 24 hours,” he says. “Reverse integration is really hard for everybody, but in our case we can complete a reverse integration in a maximum of three weeks, including all the tests and going live.”
Swipe Games’ immediate ambition is substantial: its current “North Star”, Yashin says, is to reach €600m in bet volume per month.
Yet its longer-term vision stretches beyond simply adding more short videos to the casino floor. Ultimately, Yashin does not see Swipe as simply another category within the existing casino lobby. His ambition is for it to become a platform-level feature: alongside games, live casino and sports, players would find a dedicated Swipe button opening an endless feed personalised around their individual tastes.
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It has been a challenging few years for Entain, having cycled through four CEOs in short succession. In November 2023 Entain agreed to pay a financial penalty totalling £585 million, plus a £20 million charitable donation and £10 million in Crown Prosecution Service (CPS) and HMRC costs. This related to a bribery case initiated by the CPS into the company’s historic operations in Turkey.
Troubles continued as it faced declining growth within its digital business. Reports of failed integrations amid a frenzy of acquisitions further dampened Entain’s reputation and the operator subsequently committed to a major turnaround effort to cut costs and return its digital business to growth.
Efforts to update its legacy tech were also set in motion, and short-lived CEO Gavin Isaacs told iGB at ICE in January 2025 that his biggest challenge in the role was to modernise its core platform.
How to play Big Bang Boom
Bally’s announced on Monday that it has secured a total of $560 million worth of financing from WhiteHawk Capital Partners “to fund further development of the Bally’s Bronx project and general corporate purposes”. The funding will close this quarter, the company said.
“This important financing allows us to progress the pre-construction planning process so that we are ready to complete the remainder of the capital raise and remain on schedule,” Kim said in a statement. “Furthermore, the additional liquidity provides us greater flexibility for other capital opportunities.”
The financing, added Bob Louzan, managing partner at WhiteHawk Capital Partners, reflects its ability to structure flexible capital solutions for complex transactions to “support the project’s pre-construction work as Bally’s advances its broader financing plan”.