Knights Heart

About Knights Heart

In July last year, Veikkaus iGaming EVP Jarkko Nordlund told iGB: “The competition will be fierce when the market opens, so we must be very competitive. Our aim is to challenge the mentality of our current position, so we need to secure market leadership.” 

According to its interim report for the first half of 2026, released this week, Veikkaus reported a 1% yearly increase in sales revenue of €471.3 million ($546.8 million).

Operating profit rose to €227.7 million, up from €220.6 million, while profit for the period reached €234.2 million, compared to €229.6 million a year earlier. 

What is Knights Heart?

The deals include sleeve sponsorships, stadium branding and training kits.

Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.

Shuffle does not hold a licence to operate in the UK.

What is Knights Heart?

The operator confirmed the Skyhills platform is now inaccessible in the Netherlands following the directive.

Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.

“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.