Aztec Blaze

What is Aztec Blaze?

While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.

There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.

Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.

How to play Aztec Blaze

In 2017, Rovito donated $5,000 to Grasso’s unsuccessful campaign for Illinois attorney general. Grasso returned that money about a month later after a television station questioned the contribution, according to Patch. 

Grasso did not explain the reason for that earlier return.

Grasso has also had a professional relationship with Rovito. Patch reported that the mayor, an attorney, has represented the restaurateur in civil matters. A pasta dish made of “fresh tomato sauce and basil, tossed with a touch of olive oil, and topped with fresh ricotta” at Capri Ristorante is also named “Linguini alla Mayor Grasso”

How to play Aztec Blaze

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.