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In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
Regulators have so far focused mainly on monitoring paid advertising. In Germany, the GGL credited an updated Google ad policy with reducing black market visibility. Yet, it acknowledged that illegal operators could still achieve visibility in organic search through SEO manipulation.
This points to a wider shift towards addressing organic search signals and domain-level practices such as doorway pages, an issue also raised in the UK, where research has linked black market migration to search-driven promotion and SEO exploitation.
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Evoke also closed 200 of its William Hill stores in April of this year for the same reason.
Stella David, CEO of Entain, has also warned against the potential rise of MGD to Entain’s operations, forecasting a increamse of £100 million in operational costs, if the policy were to go through.
In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities
About Dragon Mania Legends
Levin added that he is looking forward to supporting the company and the wider team from his new chair role.
Konstakis thanked OpenBet for its trust and lauded Jordan’s incredible contributions to the company. He said that he was looking forward to taking on the new role and helping OpenBet enter its next phase of growth.
We have an exceptional customer base, a great team and significant opportunities ahead of us. My focus will be on building on those strengths, bringing even greater pace and focus to the business and making sure we continue to set the standard in the markets we serve.